Abstract—In public spaces, an appropriate wayfinding design and implementation can enable people to reach their destination correctly and safely. This article aims to design a wayfinding map of Mahasarakham University (Khamriang campus). In the first stage, a qualitative method was applied to inquire a key finding before summarized as a concept of design agreement. This agreement was employed to guide the development of a prototype map. Meanwhile, a quantitative method was applied to test the prototype in order to evaluate wayfinding behaviors and map-reading skills of sampling groups. They include two majors; an internal and external group (total 60 participants). The key findings from the evaluative process showed that comparing walking speeds from starting point to destination (distance: 300m) between the internal and external groups averages at 2.96 minutes and 6.84 minutes. Another key finding indicated that an average score under map-reading skills from all participants stay at () 4.41 points from 5 points. In the meantime, a result of design satisfaction from survey averages at () 4.40 points from 5 points.

Index Terms—Wayfinding behavior, readability, graphic design, cartography, communication design.


Cite: Ratanachote Thienmongkol, "Designing a Graphic Configuration of University Cartography to Enhance Wayfinding Performance on Campus," Journal of Communications, vol. 13, no. 1, pp. 15-20, 2018. Doi: 10.12720/jcm.13.1.15-20.